I realized that a few weeks ago I wrote about Enablers and Limiters, but I didn’t explain myself well. Let me try again.
Your resume and cover letter should be packed with information that makes the reader (recruiter or hiring manager) want to know more. That information needs to relate directly to the job you are applying for. It needs to make the connection that since you’ve done this activity successfully for someone else, you can do it form them also. That information is what I call Enablers.
Enablers tell your story and make links between your skill set and the position requirements. Some enablers might be in your accountabilities – proving you have accomplished before what needs to be done again. They may be in your career history. Sometimes the organization you worked for is not a household name. Giving a 10-word description of the company/industry may help the reader better understand your experience. Maybe your enabler is your education and training.
The dark-side of providing more information are the Limiters. These are statements that cause a reader to stop reading and decide you are not a fit for the job they are trying to fill. Some limiters are obvious like misspellings and poor grammar. Some come from revealing too much personal information like hobbies – if the recruiter is a golf-widow, she may not like to hear that you love to golf, plus, your love of golf is generally not related to your ability to do the job – which is what your resume is for.
Other limiters are a bit trickier. Listing responsibilities rather than accomplishments may suggest this was what you were supposed to do, but maybe you didn’t do it well. Sometimes the companies you worked for can be limiters – touting yourself as a proven executive from Enron or Tyco may be a limiter.
The key to both enablers and limiters is to read you resume and cover letter from the perspective of a hiring manager (have a friend help you do this). Make sure that every word and phrase encourages them to want to know more about you. Avoid mistakes and topics that allow someone to discount your experience or pigeon-hole you in a hole you don’t want to be in.
This is not easy, and it is the main reason that you should review and customize your resume for every job. Information that may be an enabler for one company may be a limiter at another. As you get better at balancing this information, you’ll get more calls, more interviews and more offers.
Are you trying to decide on the perfect holiday gift for an unemployed friend (or spouse)? Give them a copy of I’m Fired?!? A Business Fable about the Challenges of Losing One Job and Finding Another. Click here for more details.