Linking In

I can see you now, sitting at your kitchen table, blank laptop in front of you, drumming your fingers on the table thinking – “who do I know?” You know you are supposed to be networking but you’ve thought of everyone you can think of. “Where can I find more people to talk to?” Or maybe you’re thinking “I really want to learn more about ABC Company other than what’s on their website, where should I look?” Or “How can I let all of my business contacts know that I’m looking for a new job?”

The answer is LinkedIn. LinkedIn is a vital tool for the job seeker. (BTW – this is not a paid endorsement.)

Go to www.linkedin.com and join – it is free. Start with creating a profile. Make it complete – add a professional photo (not a photo taken by a professional but one where you look professional – this isn’t Facebook) – build in your career history and education (include what is on your resume – these two things should match – see Resume Magic I and Resume Magic II).

A key section of your profile is your current job title and summary. If you are unemployed, I suggest a title like “Seeking new professional opportunities,” “Job Seeker,” or “Human Resource Professional” (obviously with your career of choice if you’re not an HR Person). You don’t want your “current” job to be the one where you don’t work anymore; you want it to be obvious that you are a job seeker. Your summary should be your “elevator speech” – three to five sentences that say who you are and what you want to do.

But LinkedIn is more than a place to post information about yourself. LinkedIn is a place to connect. Use the search engine to find people you know and connect with them. Send requests to everyone you think will recognize your name. Make your network as large as possible. The more people you are connected to, the more likely your profile will be viewed, which increases the chances that a recruiter will find you even before you find them.

LinkedIn can also get you introduced to people you don’t know. When you view the profile of someone you are not directly connected to, LinkedIn shows you if you have a path to them. Through LinkedIn, you can send a message to your contact asking them to introduce you to their contact. Then you can broaden your network even further.

LinkedIn is a great place to learn about the companies on your target list (see Who are You Targeting). There are corporate profiles on LinkedIn, but better than that, use your network to connect with someone at that company and ask them to tell you about it. Use that connection to identify the hiring manager for a posted position so you can contact them directly.

I’m afraid I’m rambling. LinkedIn is an invaluable resource for the job seeker. Join, build a profile and get searching. Check out my profile at and connect with me (mention this post).

BTW – check back to this site soon. I expect I’m Fired?!? to be available as an eBook in the next few weeks with a paper version to follow not too long after. Details soon!


One Comment on “Linking In”

  1. […] possible send the documents to a specific person. Use LinkedIn or other sources to find out who the hiring manager is and send it to her/him. If HR says you must […]


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